Over the past two decades, we have witnessed the rapid and mass changes to the hospitality industry. The current trends for the year 2020 in the hospitality industry have become the benchmarking for businesses that are involved in the industry to succeed and excel. Now the hospitality industry is setting up the key trends on hospitality to make the business sustain. The hospitality industry is very competitive around the globe, especially in a country where tourism flourishes the best like here in Malaysia. With the advancement of technology, the industry has grown and attracted more guests to have greater expectations from the hospitality industry. Everything that is applied and practised by the hotel industry is continuously shifting every year, therefore the challenges the industry might have to face will differ. It is very crucial for companies and business who directly involved in the hotel or hospitality industry to keep their pace on track to avoid being left behind. Business owners need to know how to boost up the businesses in order to deliver customers the best hospitality and hotel experience. As the industry keeps on growing, there are many trends that need attention for further improvement. Take heed on the trends that will help you plan for you can store in the future. So, what are the latest trends in the hospitality industry that make everyone fight for? Below are the best 10 trends that can definitely help your hospitality business improve drastically:
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Offering local-like experience

Back in the days, tourists would prefer booking nice and expensive hotel rooms inclusive of extra quality services. Now things are going different but in a good way. The difference is that consumer interest is gradually changing whereby they no longer prefer spending lavishly on hotel rooms with extra amenities. It is proven that 67% of high-income travellers would prefer to have fun during their holidays rather than spend their money on a better hotel room. Why is this so? It is because they want to have a local-like experience whenever they are going on a trip, especially abroad. We’ve probably seen hotels offer their guests experiences like prepared getaway trips with a complete itinerary. To be successful in this trend, hotels need to structure the local experiences and accommodate them according to what the guests want. For example, you can offer personalised experiences for the guests. Preparing such itineraries like a list of attractions, personal tours and more would attract guests to spend their days at your hotel. This is a matter of personal luxury equates to best holiday experiences.

Revamp menus with organic and healthier food

Hotel food is the most important aspect when expecting guests checking in to the hotel. Often time the guests would pay attention to the food that would be served to them. We all know the typical servings at the hotel are processed food, sugary drinks and more that are not so healthy. Now people have started to become more aware of taking care of their diet. It’s time to change and revamp the menus to healthier food options. This eat-healthy trend can lead to hotels to include food that is gluten-free, low fat, vegan, vegetarian, dairy-free and other organic options. It is best to vary the choices for guests to enjoy their meal.

Establish an eco-friendly standard for the sake of sustainability

Practising sustainability is now slowly becoming a norm looking at the condition of the world right now. How will this trend help the hotel industry sustain? It is when the industries rise to focus on implementing renewable energy resources and tackle the issue of water scarcity well. Environmental and social issues have become highlights for the current hospitality industry trend. More and more people start to get sensitive to this issue. They are concerned and would want to know the businesses they engage with are eco-friendly and treat the environment with ethics. A lot of people will support business practises eco-friendliness. Example of this would be promoting vegetarian and vegan food and use energy-saving technologies. Lessen the use of plastics and offer things that can be well reused or sustainable materials like towels and bed sheets with proper hygiene care.

Personalised marketing on your business

Personalisation also plays a major part in the current trend of the hospitality industry. Most guests would want to be treated and served as individuals rather than ‘just’ a customer. This can be applied in different ways through personalisation marketing which will make your business more unique and different than others. Personalisation marketing is known as one-to-one marketing, whereby you deliver content for the public to see and aware of the services you offer. This promotional content is suitable for you to promote your businesses. The content can be used to target individuals or a group of people which you would like to target. The advantage of personalisation marketing is that it can ensure the marketing budgets run more effectively, in other words, less money will be spent on. How? It is when the marketing is done through social media, or any other digital platforms that most people use today. This will directly improve user experience in getting to know better on what your business is offering to the customers. Some of the digital marketing strategies you could use are personalised email marketing, suggesting top recommendations and social media marketing.

Make use of the technology

The hospitality and hotel industry can definitely make use of the current updated technology that can properly serve the customers. Digital technology is expected to prevail and continue to provide customers with better experiences. We are slowly witnessing the industry power and equip themselves with digital technologies. Some of the things that include in this trend are the internet, artificial intelligence, virtual reality and facial recognition. How to do they work? As for the internet, we know the technology has advanced so great where almost every technological equipment can be connected to WiFi. This will build the Smart Hotel features which will allow guests to practise better energy consumption and sustainability. The artificial intelligence will lead to the industry having robots or chatbots interact with the guests. Put it at the check-in desks or room service, the hotels might be able to operate more efficiently. Artificial intelligence reduces the need for real human assistance when it comes to solving customer-related problems during their stay. Facial recognition is everywhere now, including in your smartphone system. It is also commonly used at airports to recognise the facial features of individuals. How will this work at the hotels? Businesses can advance their system by having facial recognition check-in process for frequent business travellers. But to implement this, the business must pay attention to the data protection laws as imposed by the country. You can use Mobi virtual payment terminal to supercharge your cash flow

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